History
In 2532, the management team led by Khun Chulie Bunthiraphong and Khun Phairat Jueanjai established a company based on their passion and lifestyle related to cars. They became pioneers in developing innovative automotive accessories to meet the needs of car enthusiasts. The journey began with the launch of Anti-Sun, a brand that introduced the first UV-reflective sunshade curtains in Thailand. The product gained widespread popularity among customers, leading to a strong reputation and rapid expansion. Over time, the company diversified its product offerings, growing significantly in the present day.
For over three decades, our company has relentlessly researched and developed products, expanding our product range to cater to all age groups and lifestyles. We collaborate with excellent partners both within Thailand and internationally, emphasizing product quality, innovative strategies, promotions, competitive pricing, and consumer satisfaction. Additionally, we continuously enhance our services and explore new marketing channels. We also hold the copyrights for renowned global brands such as Jupa Jups, LINE Friends, and Little Tree, which resonate with consumers during product development.
Our management approach involves treating every partner as a crucial friend in our journey of business and product development. We continuously innovate our products to meet market demands, strategize pricing, enhance distribution channels, improve communication, and provide post-sales services. Our relentless marketing efforts aim to promote and contribute profits back to society.
The company’s management team recognizes the importance of business operations. Therefore, they have established and reviewed the vision, mission, goals, and strategies for both short-term and long-term business operations. To ensure that business operations align with the set strategies, they have approved the annual business plan and regularly monitor the company’s performance every quarter. Additionally, they analyze the performance results and assess the economic situation affecting the company’s business to adjust the business plan appropriately and competitively, leading to the achievement of the company’s set goals.