Starting Points Company

Founded in 2532, the company was established by executives Khun Chulie Bunthiraphong and Khun Pairat Jengpiriya. Their vision, passion, and lifestyle related to cars led them to become pioneers in developing innovative automotive accessories to meet the needs of car enthusiasts. They also focused on expanding distribution channels to cater to consumers.

The journey began with a commercial building at 4 Koo Ha, introducing UV-reflective sunshade curtains under the brand “Anti-Sun,” which quickly gained popularity among customers. This success paved the way for further product development, resulting in significant growth over the years.

For over three decades, the company has relentlessly researched and developed an extensive range of products, catering to diverse age groups and lifestyles. They prioritize product quality, introduce new strategies, promotions, and competitive pricing, ensuring consumer satisfaction. Collaborating with both local and international partners, they hold copyrights for renowned global brands like Jupa Jups, Line Friends, and Little Tree, resonating with consumers.

Their management approach revolves around valuing every partner as a crucial friend in business development. They continuously innovate, respond to market demands, and enhance distribution channels and post-sales services. Their unwavering commitment to marketing activities drives promotions and contributes to societal well-being.

Recognizing the importance of aligning business operations with their strategic vision, the company regularly reviews its mission, goals, and strategies for both short and long terms. Quarterly performance analysis and economic assessments guide their business plan adjustments, ultimately leading to the achievement of company objectives.